Does Google really help local businesses to trade internationally?. If this is true how can it help my local business? I hear you ask, and what do I have to do to take advantage of it?. Well it does depends a little on what your local business is, and of course what it is that you are selling, If you are selling real estate for example then the good news is yes it can, and very much so too, on the other hand, if you are the local pizza shop it probably won’t help you much internationally (although it will locally), unless you are prepared to travel to deliver your pizza. The good news though is that Google are already starting to help local businesses all over the world, mainly in the English speaking parts at that moment, but when this work is complete then the other countries will benefit as well. Around about October 2010, Google and the other main search engines started to change the way that they present search results, and have decided that they should present the local search results first.
They came to this conclusion because they found that well over 70% of all searches online are by people looking for local suppliers for their needs, and these people tend to spend the bulk of their income, within a region of around about 20 miles from their home. You have probably noticed this lately if you have been on the internet, looking for a local Chinese takeaway, or if your car broke down 100 miles away from home, and you made a search on your smart phone for a repair shop, you would have been presented with a Google map showing you the nearest garage, and giving you the phone number of it. How does Google know where you are, to be able to present you with these local search results? Well if you are searching on a home computer it knows your I.P. address, or if you are using a smart phone it uses a system similar to Sat. Nav. If you are a local business owner can you imagine what this could do for yourlocal business, if you could get onto these local results? There are only 7 of these results displayed, and if you want one of them you will need to act fast. Not only do these businesses show up on the first page locally, but if someone is looking for something in your area, and they type into the search bar the name of your local town within their search, these results will show up in exactly the same way, even if they search from another country.
If you are a real estate agent and someone is looking to move into your area, and your business shows up first, do you think that this will give you an advantage over your local competitors? I don’t think that I need to answer this question, do I?. Let’s say that you are a florist and someone want’s to send some flowers to a relative or a loved one in your area, and your shop came up on the first page search results, you would sell more flowers than your competitors wouldn’t you? The good news is that you can get one of these listings, and for free too, you may already even have one without knowing about it, as Google have been working with the local business directories, to get information about local businesses in your area, so all you would have to do is claim your listing with them. To get the listing onto the first local page of Google you will probably need some help, as the listing will have to be properly optimized to come up for several different search terms, and also it will need to be linked to your local business website for the best results. I hope that you can see the benefits of this information and of how Google can help your local business to trade internationally. If you found the information in this article to be of some use to your local business, please feel free to share it with others, and you may also want to comment on it.